Marketing Term Paper

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Marketing Term Paper: What Should You Know?

Marketing is a vast area of knowledge, which brings troubles to students. As they need to write a marketing term paper more often than to learn something in this area, they are likely to have busy holidays to find and prepare information for their marketing term paper.

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The Main Parts Of A Marketing Term Paper

As a marketing term paper consists of several parts, we advice you to get to know more about each of these parts and be aware of certain rules of writing. By the way, a marketing term paper should cover a required question on 8-10 pages, which should be divided into paragraphs and essential parts, such as:

  • Title page, which contains your name, name of instructor and any other needed details.
  • Outline or table of contents, where you specify, what parts you will discuss.
  • Paper itself. Follow the division on three major parts and connecting elements.
  • Reference list or list of used sources of information.
  • Any other parts of a marketing term paper.

Areas Of Marketing Analysis

Among available spheres of marketing you may choose such as nontraditional marketing, internet marketing, brand management, distribution, sales, service marketing, consumer behavior, market segmentation, retailing, global marketing, public relations, pricing, packaging, etc.

Essential Sources Of Information For A Good Marketing Term Paper:

  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah, and David Meerman Scott
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
  • Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
  • No Logo: Taking Aim at the Brand Bullies by Naomi Klein
  • Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
  • Sites on general marketing: Building Brands, Marketing Source, Promotion World, Small Office, The Cincinnati Network, MarcommWise, Performance Source, Volition for Marketing and others

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